The old saying about a picture being worth a thousand words has never been more true than with the Internet. The fact is, people surfing the Web to find solutions to their problems tend to skim over the surface of the pages, rather than spend a lot of time reading carefully — no matter how well written the copy is. So, one of the best ways to grab the attention of surfers is simply to add a photo to your site. The photo gives them a lot of the information they need, without making them slow down to read.
A good promotional image is the equivalent of carefully written paragraph of descriptive text. It can show (rather than tell) your customers exactly what they’re getting. ........
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